EURADEX Market Data
Key Tools for Media Professionals
In addition to matching buyers and sellers of online media, EURADEX aims to provide the larger marketplace with unparalleled data on pricing and other key trends. In addition to our three existing indices covering the Hungarian market, over time we will be adding other, similar indices for other countries, offering publishers and media buyers a tool for measuring the price expectations of individual site owners against a particular national market and entire national markets against each other.
The EURADEX .HU Index Series
The EURADEX .HU AV/CT/TB Index Series provides the first publicly-available price benchmarks for Hungary's online media market, drawing on continuously-updated prices for adviews (AV), click-throughs (CT) and time-based offerings (TB) provided by the proprietors hundreds of individual website properties aimed primarily at the Hungarian market.
Important Note: Due to the weighting of the AV, CT and TB indices towards larger websites, none closely tracks the average AV (CPM) or CT prices of offerings in the EURADEX system, or the prices of transactions executed on behalf of EURADEX's client advertisers.
| Last | 3.78 |
| 52-Week High | 3.92 |
| 52-Week Low | 3.75 |
| Sites in Index Basket | 497 |
| Date of Inception | 2010/09/01 |
| Last | 1.93 |
| 52-Week High | 3.62 |
| 52-Week Low | 1.93 |
| Sites in Index Basket | 668 |
| Date of Inception | 2010/09/01 |
| Last | 65.59 |
| 52-Week High | 111.86 |
| 52-Week Low | 65.58 |
| Sites in Index Basket | 286 |
| Date of Inception | 2010/09/01 |
Methodology
AV.HU The index is based on the ask prices of adzones offering AVs in the EURADEX network weighted by banner size and the website's total number of monthly page impressions. It is updated daily, and represented in euros per CPM (1,000 adviews).
TB.HU A CPM equivalent calculated based on the ask prices of time-based offerings in the EURADEX network weighted by banner size and the website's total number of monthly page impressions. It is updated daily, and represented in euros per CPM.
CT.HU Calculated using the lowest-priced offer from each site with active click-through inventory, weighted by unique user. It is updated daily, and represented in eurocents per CT.
Comparative National Market Data
| TLD1 | Country2 | POP3 | GDP4 | PEN5 | AV Index | CT Index |
|---|---|---|---|---|---|---|
| al | Albania | 3.1 | 5.2 | 16.0 | N/A | N/A |
| at | Austria | 8.2 | 30.4 | 68.3 | N/A | N/A |
| ba | Bosnia and Herzegovina | 3.9 | 5.8 | 31.4 | N/A | N/A |
| be | Belgium | 10.4 | 27.8 | 67.3 | N/A | N/A |
| bg | Bulgaria | 7.8 | 9.5 | 32.6 | N/A | N/A |
| by | Belarus | 9.8 | 9.5 | 29.0 | N/A | N/A |
| ch | Switzerland | 7.3 | 32.8 | 76.0 | N/A | N/A |
| cy | Cyprus | 0.8 | 21.8 | 41.0 | N/A | N/A |
| cz | Czech Republic | 10.2 | 19.7 | 48.8 | N/A | N/A |
| de | Germany | 82.2 | 27.3 | 67.0 | N/A | N/A |
| dk | Denmark | 5.4 | 29.3 | 80.4 | N/A | N/A |
| ee | Estonia | 1.3 | 15.9 | 65.4 | N/A | N/A |
| es | Spain | 46.2 | 23.6 | 70.5 | N/A | N/A |
| fi | Finland | 5.3 | 28.2 | 83.0 | N/A | N/A |
| fr | France | 64.5 | 26.3 | 65.7 | N/A | N/A |
| gr | Greece | 11.1 | 23.5 | 46.0 | N/A | N/A |
| hr | Croatia | 4.6 | 12.6 | 44.2 | N/A | N/A |
| hu | Hungary | 10.1 | 15.2 | 54.8 | 3.78 | 65.59 |
| ie | Ireland | 4.2 | 32.8 | 58.0 | N/A | N/A |
| is | Iceland | 0.3 | 30.4 | 90.0 | N/A | N/A |
| it | Italy | 59.3 | 23.5 | 48.8 | N/A | N/A |
| lt | Lithuania | 3.6 | 14.5 | 59.0 | N/A | N/A |
| lu | Luxembourg | 0.5 | 62.7 | 74.9 | N/A | N/A |
| lv | Latvia | 2.3 | 13.6 | 59.0 | N/A | N/A |
| mk | Macedonia | 2.0 | 7.0 | 44.0 | N/A | N/A |
| mt | Malta | 0.4 | 18.3 | 23.5 | N/A | N/A |
| nl | Netherlands | 16.4 | 31.0 | 82.9 | N/A | N/A |
| no | Norway | 4.7 | 42.3 | 86.0 | N/A | N/A |
| pl | Poland | 38.1 | 13.5 | 52.0 | N/A | N/A |
| pt | Portugal | 10.6 | 17.1 | 39.8 | N/A | N/A |
| ro | Romania | 22.3 | 9.7 | 33.4 | N/A | N/A |
| rs | Serbia | 7.8 | 8.4 | 32.4 | N/A | N/A |
| ru | Russia | 142.0 | 12.4 | 27.0 | N/A | N/A |
| se | Sweden | 9.2 | 28.8 | 80.7 | N/A | N/A |
| sk | Slovakia | 5.4 | 17.1 | 55.3 | N/A | N/A |
| sl | Slovenia | 2.0 | 22.2 | 64.8 | N/A | N/A |
| tr | Turkey | 71.5 | 10.3 | 35.0 | N/A | N/A |
| ua | Ukraine | 46.4 | 5.9 | 14.6 | N/A | N/A |
| uk | United Kingdom | 60.6 | 28.0 | 70.9 | N/A | N/A |
1Top-level domains are used on EURADEX to categorize national markets, but note that many leading website properties in some markets use non-national TLDs.
2Table does not include Andorra, Armenia, Georgia, the Isle of Man, Jersey, Kazakhstan, Kosovo, Liechtenstein, Moldova, Monaco, Montenegro, San Marino or Vatican City.
3Population in millions.
4In thousands of euros per capita adjusted for purchasing power (PPP), calculated from 2008 US dollar-based figures from the International Monetary Fund available here.
5Internet users as a percentage of total population.