Frequently Asked Questions
What is EURADEX?
EURADEX is a pan-European broker of digital media and related services, and a news and data provider.
Who uses EURADEX?
Publishers, individual advertisers, advertising agencies and anyone else who wants to buy or sell advertising or related services, or keep abreast of trends in the European media market. We believe it can be especially valuable for small and medium-sized firms which want to take more direct control of their advertising budgets, and to harmonize their advertising efforts across borders while budgeting in euros.
How is EURADEX's ad network different?
EURADEX's direct network of partner publishers is not what is sometimes called a "remnant" or "blind" ad network, in which a massive volume of banner ads or text links are automatically targeted at a large number of different websites based on information culled from the browsers of the users of these websites. Instead, we focus on the sort of customized and premium advertising offerings - unusual ad sizes or placements, purchases by time rather than CPM or click, registration campaigns, even PR articles - that require more than just an algorithm to execute. But in addition to our own direct network, we can also offer our clients help in placing their campaigns on such commodity ad networks. Meanwhile, unlike these networks, which tend to be "black boxes" when dealing with information, we can offer our users a range of useful market data.
Is it new?
Yes and no. The EURADEX system and many of its current users were carried over from a more limited service called Webrekl�m that only served the Hungarian market.
Is it fully operational?
Not yet. Our launch is taking place in stages throughout the fall of 2009, during which we will be rolling out, testing and perfecting various features and systems, among them tools for brokering print advertisements and tracking the print ad market. More importantly, for the time being we are not accepting publishers from outside of Hungary.
How can I join the EURADEX network?
Both publishers and advertisers need only to create a user profile, and provide the necessary information to purchase or sell offerings. You can register here.
For Advertisers
How can I make a purchase via EURADEX?
The first step is to make sure you or your company is a registered user. After registering, you can either search for offerings which fit your needs, or have one of our media planners assemble a plan for you.
What if I am not interested in using a "self-service" system?
No problem. Just send us an email or message via the EURADEX system explaining what you are trying to achieve, and we'll create a customized proposal for your firm based on these needs, or contact you by phone to see how we can help.
Why are no prices listed for individual offerings?
Most publishers remain reluctant to publicly list prices for their offerings beyond the "rate card" prices they generally negotiate down from, which makes it difficult to openly list all such prices while at the same time guaranteeing advertisers value. Meanwhile, when assembling a campaign plan for a client or prospective client we will check directly with a publisher to make certain that an offering they have posted is still available, and whether they have any new offers that have not yet been uploaded into the system.
What happens when I submit an enquiry electronically?
Within one or two business days we will respond with a detailed proposal complete with prices, which will be available electronically in your account on EURADEX, and sent to you in .PDF format via email.
When should I pay for a campaign I have purchased?
After ordering a campaign EURADEX will issue an invoice and send it to you in .PDF format via email, with a hard copy via post. Settlement dates for campaign invoices may vary, but in most cases are seven days from the time the campaign was ordered.
Can you help my firm design banners and other creative materials?
No, but we can help find someone who can help you.
For Publishers
What are the requirements for publishers to join the EURADEX network?
While EURADEX does not specify that media properties be of a certain size to join and list offerings, we recommend that websites listed receive at least 10,000 unique visitors per month. Owing to our status as an onshore Hungarian company, publishers must also be able to provide us with a valid written invoice in advance of payment.
Why do you say "offerings" instead of "adzones" like most ad networks
p>Because unlike most ad networks we are market-makers in a lot more than a few standard-sized banner or text ad units. In additional to the ability to list custom ad sizes, publishers can set prices for offerings such as PR articles and direct-marketing campaigns. They can also quickly and efficiently create special discounts based on a range of criteria.Who sets the prices for the offerings?
Publishers set their own prices, onto which we tack a commission. (This means that all prices publishers enter are "net-net".) Meanwhile, our interface can help publishers figure out how to keep their offerings in line with the overall market, and in line with other offerings of their own.
Are individual prices listed publicly on the site?
No. We want to encourage publishers to list "real" prices likely to result in an actual transaction, rather than "list" prices designed to be the first offer in a long round of tiresome negotiations. So we only release prices for individual offerings to bona fide advertisers we are assembling media plans for. And note that while we do list average CPM and CT prices for website categories and for the results of searches made of our inventory, these averages are only displayed for queries involving five or more results.
CPM Calculator
CPM, CT, Etc.
AV ("Adview")
One AV indicates one download of a particular banner or text link.
CPC ("Cost Per Click")
The cost of one click-through to the advertiser's site.
CPM ("Cost per Thousand")
Cost per thousand impressions is a helpful way of measuring the cost of advertising, and is simply the cost of one adview multiplied by 1,000.
CT ("Click-through")
One CT means that a website user has clicked on a banner or link and visited the linked page.
CTR ("Click-through Rate")
A measure of how often a particular banner or link is activated. If a banner is clicked on once out of every 100 times it is viewed, the CTR is 1%.
Estimated CPM
An estimated cost-per-thousand price for offerings sold on a time basis, calculated in the EURADEX system using the projected number of monthly page impressions for an offering and the duration of the time-based offering (e.g. day, month).
Geotargeting
A practice by which banner ads and other digital content is shown to selective audiences based on their physical location.
PI ("Page Impression")
Also known as "page view," this indicates how many pages (rather than images or other files) are successfully downloaded over the course of a month or some other period of time, and is often used as a measure of user engagement with a website.
ROI ("Return on Investment")
ROI - Return on investment (ROI) is the process used to determine whether the monetary benefits from an expenditure, such as a advertising campaign, are above or below the amount of money spent on the campaign. Depending on the objective of an advertising campaign, the ROI may be hard to determine with certainty.
Sponsorships
A form of advertising in which an advertiser pays to sponsor a section of a web site. It may take the form of the typical banner and/or text that mentions "this section sponsored by:". Works best when the content of the sponsored web page is directly related to but not competitive with the advertiser's products or services.
UU ("Unique User")
This means individual users, or separate workstations where the site is accessed from, and indicates the actual number of visitors to a site. It is most commonly measured using IP tracking or cookies installed on users' browsers. Unique users should be contrasted with "visitors" which simply means the number of visits to a site.